Guiding international buyers, investors, and homeowners through strategic real estate decisions across two dynamic markets.
30+ years of experience advising clients in San Francisco and Puerto Vallarta real estate.
At Lance Fulford Real Estate, we guide clients through strategic property decisions with experience, insight, and integrity. Our focus is on helping buyers and investors navigate the real estate markets of San Francisco and Puerto Vallarta with clarity and confidence. With over three decades of experience, our commitment is to protect our clients’ investments while creating long-term value.
Every real estate decision requires clarity and precision. Lance Fulford helps clients discover properties that support both lifestyle and long-term investment goals in San Francisco and Puerto Vallarta.
To provide trusted cross-border real estate guidance that empowers clients to make confident property decisions while building long-term value in the San Francisco and Puerto Vallarta markets.

Helping you buy or sell properties with expert guidance and seamless transactions

Connecting you to the perfect rental, whether you’re looking for an apartment or a villa

Professional advice and opportunities to maximize returns on real estate

Full-service property management, ensuring your investments are well-maintained

In-depth market analysis and research to guide your real estate decisions

Accurate property valuation services to help you make informed when buying or selling
Locate your perfect home in the right location, where comfort meets lifestyle. Lance Fulford ensures every property choice aligns with your long-term goals, whether in San Francisco’s dynamic urban markets or Puerto Vallarta’s coastal retreats.
Properties combining exceptional design, prime locations, and strategic value. Lance Fulford provides expert guidance for buyers, sellers, and investors, ensuring every real estate decision is informed, confident, and aligned with long-term goals in San Francisco and Puerto Vallarta.
Discover unmatched expertise, personalized guidance, and reliable support throughout your real estate journey. Lance Fulford brings clarity, insight, and dedication to ensure every property decision in San Francisco and Puerto Vallarta is seamless, strategic, and rewarding.
It conveys serenity, luxury, and exclusivity, perfect for high-end real estate listings.
Find your ideal home in San Francisco or Puerto Vallarta with expert guidance.
Negotiate with confidence and secure the best deal on your property.
We handle all documentation and legal processes to ensure a smooth property transaction.
Receive your property with confidence and start enjoying your new home.
Lance was highly recommended to us by our financial advisor, and we are truly grateful. Even though we don’t currently live in San Francisco and aren’t ready to sell our unit, Lance has consistently kept us informed about the market and our neighborhood. He is kind, smart, and honest, never pushing us to sell and always sharing clear data and expectations when we ask for guidance.
We met Lance at an Open House and immediately felt he was the right person to help sell our San Francisco home. He answered our questions thoughtfully and always considered what was best for us. When we listed with The Lance Dan Group, his advice, contacts, and listing photos were excellent, and he arranged showings efficiently while minimizing disruptions to our home.
I highly recommend Lance for buying or selling a San Francisco home. He helped our family purchase two homes over the years, and his local knowledge helped us win both negotiations. When we sold our house in a changing market with rising interest rates, Lance provided excellent advice, managed renovations, set the right price with strong research, and kept communication seamless even while we were abroad.
Lance did an excellent job selling our apartment. Even in a tough market with limited buyers, he marketed the property well, generated strong interest, and secured multiple offers, ultimately selling it above the asking price. We first worked with Lance when we bought this apartment from him in 2015—he has always been a reliable and trusted realtor.
We are very grateful to Lance, Dan, and Craig for helping my in-laws sell their home of 40 years and find a new place for retirement. Their professionalism, patience, and care made this major life transition much easier. Their deep knowledge of the market and skillful negotiation ensured my in-laws received the best value on both the sale and purchase. I highly recommend them.
I have been involved in real estate for over 20 years and worked with many realtors, but Dan and Lance are among the most experienced and knowledgeable professionals I’ve met. Over the past seven years they have represented me as a buyer twice and as a seller three times, always exceeding expectations. Their calm approach, deep experience, and strong knowledge of the Bay Area make the process much smoother. I highly recommend them.
I’ve known Lance and Dan since the mid-1990s when Lance helped me purchase my condo in San Francisco during a very competitive market. Later, with their encouragement, I earned my real estate license and worked with them on several purchases over the years. They are reliable, ethical professionals who handle every transaction smoothly and make even stressful real estate deals feel easy.
Lance was a wonderful resource when he helped us find our house during the bidding-war years and was invaluable when negotiating the terms and conditions of the sale. When we were considering the timing and scope of renovations to the house, Lance again helped us make those difficult judgment calls and even suggested some improvements we had not considered. We would not think of buying property in the Bay area without Lance's help.
After a difficult experience buying and selling a home in Milwaukee, finding Lance in 2001 was a blessing. He took the time to understand our needs and patiently helped us navigate a different market to find a wonderful home. Fifteen years later, when our situation changed, he again helped us sell our house and find a new one. Lance is a genuinely kind person and an excellent communicator.
I cannot say enough good things about Lance and Dan! As first-time homebuyers, we didn’t know what to expect, but they were patient, kind, and extremely helpful from the start. They made a daunting and confusing process smooth and straightforward, and we are so grateful—we ended up with the house of our dreams!
We’ve used The Lance Dan Group twice—first to buy a property and later to sell it due to a relocation—and they are very professional agents who go above and beyond. Dan and Lance are always there to help with anything related to the property. When selling our unit after moving across the country, Dan acted as our “eyes and ears,” making the entire process smooth despite the distance.
I worked with Lance and Craig as a first-time homebuyer in San Francisco. What I value most is their light touch—they took me seriously, helped me learn from the market, and never pushed me to spend more or move faster. Their deep knowledge, calm guidance, and genuine care ensured I got the right outcome, and I’m grateful for their generosity and experience.
I’ve worked with Lance and Dan on both buying and selling, and in every case they provided excellent guidance—especially during Covid—and helped us achieve prices we were happy with. They know the market, position clients for the best outcome, and are incredibly responsive and professional. I highly recommend them.
Twenty-five years ago, we first worked with Lance and Dan to purchase our SF home as first-time buyers, and the experience was excellent. Since then, they’ve kept us informed about the market and helped us manage the property, including renting it for 13 years while we were in the Midwest. Thanks to their guidance, we had a reliable home to return to, even while planning our next steps.
If you want to buy or sell a property, look no further. Lance and Dan of The Fulford + Marshall Group have my trust and gratitude. They helped me and my family sell three properties during the 2021/2022 market, making a normally stressful process much easier. Their professionalism, impressive marketing, and support every step of the way—even finding an East Coast agent for my new home—made everything seamless.
I cannot say enough good things about Craig Johnson. As a first-time homebuyer, his patience and knowledge of mortgages, HOAs, and different property types were invaluable. His personal care and ability to anticipate my needs put me at ease, helping me separate first-time jitters from real concerns and make confident decisions on the path to finding the right home.
Twice, Dan took our detailed lists of requirements and found barely-advertised homes in unexpected areas that fit our budget—and both were perfect. He guided us through negotiations, paperwork, and city processes, and has stayed in touch to answer questions and solve problems even years later. If we ever buy again, he’ll be our first call.
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Yes. Foreign nationals can acquire property in restricted coastal areas through a secure bank trust (Fideicomiso), granting full ownership rights and legal protection.
We guide clients through property selection, legal processes, investment planning, and relocation considerations in both San Francisco and Puerto Vallarta.
The guide provides step-by-step insights, market comparisons, cost expectations, and legal guidance for serious buyers considering cross-border investments.
Clients can explore luxury residential homes, multi-unit investment properties, second homes, and retirement-focused lifestyle properties.
Navigating international property requires legal, financial, and cultural expertise. A trusted advisor ensures clarity, compliance, and confidence throughout the process.
Find answers to common questions about our services, pricing, and process. Explore our FAQs to get all the details you need
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Lance has felt like family since helping me purchase my first condo in the mid-2000s. Over the years he has assisted with several real estate sales and purchases for my family and has always been wonderful to work with. He is easygoing, dedicated, honest about the pros and cons of homes, and always gets the deal done. I highly recommend Lance to anyone buying or selling.